Leigh Francis's Keith Lemon character has been announced as a brand ambassador for UK craft retailer Create and Craft, aiming to provide new content for a 'younger craft-engaged' audience.

The Celebrity Juice host stars in an exclusive six part series on Create and Craft's YouTube channel, and commented 'I’m obviously more known for being "‘im off telly". But when I’m not being "‘im off telly" I do a lot of crafting as you’ll see over the next few months. At the beginning of lockdown people ran out and bulk bought bog role. I ran out and bulk bought masking tape, paints and bubble wrap (I do bubble wrap sculpts, I know! Crazy innit) Crazy but "crazy cool"!'.